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About The Founder

Jael Kong

I am passionate about encouraging people and teams to jumpstart tough conversations, be it with themselves or with the key people in their lives. This unlocks new thinking and moves them one step closer to arriving at their desired future. My clients describe me as compassionate and kind, and also as fearless and challenging, flexing easily to the situation, in service of the client's goals. I have 20 years of experience in Human Insights across Unilever and research/ media agencies, and over 12 years in a corporate matrix organization, and can empathise with the complexity and challenges of working in cross function teams. I have served as a coach for over 600 hours, and am a certified Life Coach (CPCC, and PCC accredited by International Coach Federation), Agile Team Coach and Facilitator, Gallup Strengths Coach, and Mental Fitness Coach. I am also an avid corporate innovator at heart, enjoy bringing new products and services that consumers love to the market, and have been coaching teams on Lean Innovation mindset and techniques for the last 8 years.


My top Gallup Strengths are Connectedness, Strategic, Arranger, Positivity, and Communication, so you can expect plenty of patterns-spotting, different perspectives, at ease with moving parts while keeping eyes on the prize, storytelling, and encouragement in our conversations.

In my spare time, I innovate on sourdough breads and dabble in mixology, and love to share these creations with family and friends.

I currently share my time across the Netherlands and Singapore, and previously I have lived in Shanghai, China for four years, and have spent my growing up years and early career in Singapore.

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Buy Jael's book

Life Happily Ever After

Find it between your choice and commitment

A book to accompany you on your personal adventure to pursue more fulfilment and satisfaction. Filled with practical exercises and reflection questions grounded in coaching principles and techniques. Feel free to engage as much or as little as you wish for transformation in your life.

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