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A Tree, giving you safety and space to transform.

Supporting you in your quest for a life worth living


Jael Kong is a Certified Professional Co-active Coach and accredited by the International Coach Federation, as well as a certified Agile Team Coach. With over 16 years of human insights experience in different matrix corporations and having worked out of Singapore, China, and currently The Netherlands, Jael discovered her purpose and calling in supporting her fellow human beings in their search for a more meaningful fulfilling life. She holds the beautiful paradox of compassion and provocation. While Jael holds the space and compassion for her clients' situations, she also keeps focus on the bigger life they desire but might be repressing for various good reasons. This might mean holding the mirror up, provoking and challenging them to the brink of discomfort, but often so powerful as that is the place their transformation happens. Jael feels so privileged to be able to engage in team coaching and individual coaching with people across four different continents, witnessing the growth in teams and individuals as they learn to be become more aware, more choiceful about the perspectives they hold on to, and pursuing what truly matters boldly and swiftly. Jael is also the co-founder of Eat2FeedRotterdam, a charity pop up restaurant (in pre-Covid times) where she combines contributing to society while having fun, and has recently published a book on Amazon to help people find their happily ever after.

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